# Luisa Gonzalez (@luisagoonza)

Luisa Gonzalez, known as @luisagoonza, is a Colombian beauty and lifestyle content creator from Medellín, based in New York City. She creates TikTok videos, TikTok Shop product demonstrations, UGC for brands, and TikTok LIVE product showcases. She welcomes brand collaboration and event inquiries. Her interests include beauty, dogs, travel, and everyday life with her husband and family. On Instagram, she also shares everyday life, travel, fitness, and swimwear.

Colombian roots, NYC life, and a personal take on beauty and lifestyle. I help brands connect with Spanish-speaking audiences through product videos, UGC and TikTok LIVE. On Instagram, I also share everyday life, travel, fitness, and swimwear.

[Official website](https://luisagoonza.info/) · [English](https://luisagoonza.info/index.md) · [Español](https://luisagoonza.info/es/index.md)

## A peek into my world.

See how I introduce a product, demonstrate it and bring it into an everyday routine.

- [A little lip-gloss obsession](https://www.tiktok.com/@luisagoonza/video/7673296760600579341) — Makeup discovery (TikTok).
- [Let’s talk hair routines](https://www.tiktok.com/@luisagoonza/video/7675055250826464526) — Haircare in real life (TikTok).
- [A moment for skincare](https://www.tiktok.com/@luisagoonza/video/7663195913438940430) — Product demonstration (TikTok).
- [But first, cafecito](https://www.tiktok.com/@luisagoonza/video/7669955100965653774) — Everyday lifestyle (TikTok).

[More on TikTok](https://www.tiktok.com/@luisagoonza)

### A few brands you’ll find in my videos

- [Olay](https://www.tiktok.com/@luisagoonza/video/7673947233162677518)
- [medicube](https://www.tiktok.com/@luisagoonza/video/7673229311549246734)
- [tarte](https://www.tiktok.com/@luisagoonza/video/7671723497026096397)
- [TOCOBO](https://www.tiktok.com/@luisagoonza/video/7669039894395768077)
- [Ninja](https://www.tiktok.com/@luisagoonza/video/7669955100965653774)

## Your brand. My personal touch.

Let’s make something that fits naturally into everyday life. Here are a few ways we can work together.

### TikTok Shop

Product discoveries and demonstrations that help viewers get to know your products, from the first look to the everyday routine.

Product demos · Shoppable content

### UGC for your brand

Creator-made videos for your own channels. A relatable face, a clear product story, and content that feels at home in the feed.

Unboxings · Tutorials · Product reviews

### TikTok LIVE

A real-time space to showcase products, answer questions, and spend time with the community. Product discovery with a human connection.

Live demos · Product Q&A · Community

### Collaborations & event invitations

Have a campaign, product launch or brand event in mind? Invite me to explore the experience and discuss the content you’d like to create around it. We’ll agree the creative direction and project details together.

Social campaigns · Launches · Brand events

Content formats, posting channels, campaign language, dates and usage rights are agreed for each project.

### From “hola” to something lovely.

1. **Share the idea:** Share your product or event, goals, dates and the type of content you’re looking for.
2. **Find the right fit:** We’ll talk through the creative direction, deliverables and project details.
3. **Bring it to life:** Once everything is agreed, it’s time to create.

## From Medellín, with love.

I’m Luisa, a Colombian woman from Medellín, now making a life in New York City with my husband and family. I’m a beauty lover, a dog person, and happiest with a new place to explore and a little time with the people I love.

That curiosity comes with me on camera. I share beauty routines, lifestyle finds, and products I’m getting to know, with honest reviews and hands-on videos. On TikTok LIVE, we try things together, chat, and turn a product discovery into a conversation.

I’m growing a space where people can discover something useful and feel welcome. For brands, I bring a personal story, a connection with Spanish-speaking audiences, and care for the content we put into the world.

## Beyond beauty.

A little more of my world, through the moments I share on Instagram.

### A little dressed-up moment

Everyday life · Photo

A red dress, golden details, and a favorite look.

![Full-length photo of Luisa in a red dress and gold heels beside a window, looking toward the camera](https://luisagoonza.info/assets/lifestyle/red-dress-side.jpg)

[View on Instagram](https://www.instagram.com/luisagoonza/p/Cset7U6OLAo/)

### A favorite everyday look

Everyday life · Photo

Classic black and cream, a little sparkle, and a smile.

![Luisa smiling in a black blazer, cream trousers and heels, holding a handbag in a hallway, with her whole outfit visible](https://luisagoonza.info/assets/lifestyle/black-blazer-full-body.jpg)

[View on Instagram](https://www.instagram.com/luisagoonza/p/C0btntMuuTO/)

### An evening in Madrid

Travel · Photo

A city view, a favorite outfit, and a moment to remember.

![Luisa smiling in a tan romper and sandals on a rooftop terrace overlooking Madrid at night](https://luisagoonza.info/assets/lifestyle/madrid-evening.jpg)

[View on Instagram](https://www.instagram.com/luisagoonza/p/C71W4RRCoaH/)

### Upper-body gym routine

Fitness · Reel

A look inside one of my upper-body workouts.

![Frame from a gym reel showing Luisa using a lat pulldown machine in a brown athletic set](https://luisagoonza.info/assets/lifestyle/upper-body-routine.jpg)

[Watch on Instagram](https://www.instagram.com/luisagoonza/reel/C2fdIquu-U2/)

### Summer, in color

Swimwear · Photo

Bright crochet, sunshine, and a playful summer mood.

![Full-length photo of Luisa in colorful crochet swimwear, a matching skirt, sunglasses and a straw hat, standing in the shallow end of a pool](https://luisagoonza.info/assets/lifestyle/summer-pool.jpg)

[View on Instagram](https://www.instagram.com/p/DaRc0GUjIwG/?img_index=2)

### Slow afternoons in Madrid

Travel · Photo

Exploring the city in sunshine and an easy everyday look.

![Luisa wearing a white top, denim shorts, sunglasses and black sandals beside a lake in Madrid](https://luisagoonza.info/assets/lifestyle/madrid-afternoon.jpg)

[View on Instagram](https://www.instagram.com/luisagoonza/p/C72C2vDOChX/)

### A day at the gym

Fitness · Reel

Sharing moments from my leg and glute workout.

![Frame from a gym reel showing Luisa performing a hip thrust exercise on purple gym equipment, wearing pale-blue leggings and white sneakers](https://luisagoonza.info/assets/lifestyle/leg-routine.jpg)

[Watch on Instagram](https://www.instagram.com/luisagoonza/reel/CyllEAOu1WC/)

### Blue-water days in Mallorca

Swimwear · Photo

A little sea air and a view worth slowing down for.

![Luisa in brown swimwear standing on a boat with blue water and a rocky Mallorca coastline behind her](https://luisagoonza.info/assets/lifestyle/mallorca-water.jpg)

[View on Instagram](https://www.instagram.com/luisagoonza/p/C8psoUbhbkH/)

### A little Paris magic

Travel · Photo

A favorite travel memory and an easy black-and-white look.

![Luisa smiling in sunglasses, a black top and white trousers in front of the Eiffel Tower, with her whole outfit and sandals visible](https://luisagoonza.info/assets/lifestyle/paris-eiffel.jpg)

[View on Instagram](https://www.instagram.com/luisagoonza/p/C8B2jxiCzc6/?img_index=4)

### New York, from above

Everyday life · Photo

A favorite city and a skyline that never gets old.

![Luisa smiling in a blue striped shirt and black skirt with the New York skyline behind her](https://luisagoonza.info/assets/lifestyle/new-york-view.jpg)

[View on Instagram](https://www.instagram.com/luisagoonza/p/C_eDXjLRwR0/)

## Get to know Luisa Gonzalez

### What kind of content does Luisa create?

Luisa shares beauty and lifestyle content, including makeup discoveries, skincare demonstrations, haircare routines, and home products. Her portfolio includes lip gloss, Olay skincare, haircare, and a Ninja coffee machine.

### How can brands work with Luisa?

Brands can contact Luisa about TikTok Shop product videos, user-generated content (UGC) for their own channels, TikTok LIVE showcases, and social content collaborations. Deliverables, campaign language, timeline, and usage rights are agreed for each project.

### Can brands invite Luisa to events?

Yes. Brands can email Luisa about launches, creator events and brand experiences. Include the date, city, venue and any content you have in mind. Attendance and content details are discussed individually.

### What does Luisa do on TikTok LIVE?

Luisa hosts livestreams to showcase products, demonstrate how they work, answer questions, and spend time talking with her online community.

### What inspires Luisa beyond beauty?

Luisa loves dogs, traveling around the world, and spending time with her husband and family. Her Medellín roots and everyday life in New York City are part of the personal perspective she brings to her content.

### How can brands contact Luisa?

Email lmgonza95@gmail.com with your brand, product or event, goals, requested content, intended use and proposed dates. For event invitations, include the city and venue. You can explore selected videos on this website and more of her work on TikTok and Instagram at @luisagoonza.

## The good-find edit.

A few of my beauty and lifestyle links, all in one place.

Some links are affiliate links. I may earn a commission if you make a purchase through them, at no extra cost to you.

- [Charlotte Tilbury](https://friends.charlottetilbury.com/s/luisa.gonzalez) — Makeup, skincare & a little glow.
- [M·A·C Cosmetics](https://community.maccosmetics.com/s/luisagoonza) — Color, classics & beauty favorites.
- [Victoria’s Secret](https://ambassadors.victoriassecret.com/s/luisagoonza) — Little everyday luxuries.

[All my links on Beacons](https://beacons.ai/luisagoonza)

## Official profiles and contact

For a collaboration, product launch or event invitation, tell me about your brand and the idea. Let’s see what we could create together.

For collaborations & brand inquiries: [lmgonza95@gmail.com](mailto:lmgonza95@gmail.com)

Prepare your message, then open your email app to send it.

- [TikTok](https://www.tiktok.com/@luisagoonza)
- [Instagram](https://www.instagram.com/luisagoonza/)
- [Beacons](https://beacons.ai/luisagoonza)
- [LinkedIn](https://www.linkedin.com/in/lmgonza95/)

## Your privacy

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