Makeup discovery
A peek into my world.
See how I introduce a product, demonstrate it and bring it into an everyday routine.
4 videos
Haircare in real life
Let’s talk hair routines
Product demonstration
A moment for skincare
Everyday lifestyle
Hola, I’m Luisa Gonzalez Good finds.
Real-life joy.
Colombian roots, NYC life, and a personal take on beauty and lifestyle. I help brands connect with Spanish-speaking audiences through product videos, UGC and TikTok LIVE. On Instagram, I also share everyday life, travel, fitness, and swimwear.
More of my world
Luisa Gonzalez♡
a little beauty, a little cafecito
Beauty discoveriesEveryday lifestyleTikTok ShopUGC with personality
More on TikTok
Your brand.
My personal touch.
Let’s make something that fits naturally into everyday life. Here are a few ways we can work together.
TikTok Shop
Product discoveries and demonstrations that help viewers get to know your products, from the first look to the everyday routine.
Tell me what you have in mindUGC for your brand
Creator-made videos for your own channels. A relatable face, a clear product story, and content that feels at home in the feed.
Tell me what you have in mindTikTok LIVE
A real-time space to showcase products, answer questions, and spend time with the community. Product discovery with a human connection.
Tell me what you have in mindCollaborations & event invitations
Have a campaign, product launch or brand event in mind? Invite me to explore the experience and discuss the content you’d like to create around it. We’ll agree the creative direction and project details together.
Tell me what you have in mindContent formats, posting channels, campaign language, dates and usage rights are agreed for each project.
From “hola” to something lovely.
Share the idea
Share your product or event, goals, dates and the type of content you’re looking for.
Find the right fit
We’ll talk through the creative direction, deliverables and project details.
Bring it to life
Once everything is agreed, it’s time to create.
con mucho
amor ♡
amor ♡
My story, still unfolding
From Medellín,
with love.
I’m Luisa, a Colombian woman from Medellín, now making a life in New York City with my husband and family. I’m a beauty lover, a dog person, and happiest with a new place to explore and a little time with the people I love.
That curiosity comes with me on camera. I share beauty routines, lifestyle finds, and products I’m getting to know, with honest reviews and hands-on videos. On TikTok LIVE, we try things together, chat, and turn a product discovery into a conversation.
I’m growing a space where people can discover something useful and feel welcome. For brands, I bring a personal story, a connection with Spanish-speaking audiences, and care for the content we put into the world.
De Medellín a NYC, siempre siendo yo.
From Medellín to NYC, always myself.Beyond beauty.
A little more of my world, through the moments I share on Instagram.
10 moments
A little dressed-up moment
A red dress, golden details, and a favorite look.
View on Instagram
A favorite everyday look
Classic black and cream, a little sparkle, and a smile.
View on Instagram
An evening in Madrid
A city view, a favorite outfit, and a moment to remember.
View on Instagram
Upper-body gym routine
A look inside one of my upper-body workouts.
Watch on Instagram
Summer, in color
Bright crochet, sunshine, and a playful summer mood.
View on Instagram
Slow afternoons in Madrid
Exploring the city in sunshine and an easy everyday look.
View on Instagram
A day at the gym
Sharing moments from my leg and glute workout.
Watch on Instagram
Blue-water days in Mallorca
A little sea air and a view worth slowing down for.
View on Instagram
A little Paris magic
A favorite travel memory and an easy black-and-white look.
View on Instagram
New York, from above
A favorite city and a skyline that never gets old.
View on InstagramGet to know Luisa Gonzalez
Luisa Gonzalez, known as @luisagoonza, is a Colombian beauty and lifestyle content creator from Medellín, based in New York City. She creates TikTok videos, TikTok Shop product demonstrations, UGC for brands, and TikTok LIVE product showcases. She welcomes brand collaboration and event inquiries. Her interests include beauty, dogs, travel, and everyday life with her husband and family. On Instagram, she also shares everyday life, travel, fitness, and swimwear.
Read the text profile- What kind of content does Luisa create?
- Luisa shares beauty and lifestyle content, including makeup discoveries, skincare demonstrations, haircare routines, and home products. Her portfolio includes lip gloss, Olay skincare, haircare, and a Ninja coffee machine.
- How can brands work with Luisa?
- Brands can contact Luisa about TikTok Shop product videos, user-generated content (UGC) for their own channels, TikTok LIVE showcases, and social content collaborations. Deliverables, campaign language, timeline, and usage rights are agreed for each project.
- Can brands invite Luisa to events?
- Yes. Brands can email Luisa about launches, creator events and brand experiences. Include the date, city, venue and any content you have in mind. Attendance and content details are discussed individually.
- What does Luisa do on TikTok LIVE?
- Luisa hosts livestreams to showcase products, demonstrate how they work, answer questions, and spend time talking with her online community.
- What inspires Luisa beyond beauty?
- Luisa loves dogs, traveling around the world, and spending time with her husband and family. Her Medellín roots and everyday life in New York City are part of the personal perspective she brings to her content.
- How can brands contact Luisa?
- Email lmgonza95@gmail.com with your brand, product or event, goals, requested content, intended use and proposed dates. For event invitations, include the city and venue. You can explore selected videos on this website and more of her work on TikTok and Instagram at @luisagoonza.
The good-find edit.
A few of my beauty and lifestyle links, all in one place.
Charlotte Tilbury
Makeup, skincare & a little glow
M·A·C Cosmetics
Color, classics & beauty favorites
Victoria’s Secret
Little everyday luxuries
Some links are affiliate links. I may earn a commission if you make a purchase through them, at no extra cost to you.
Let’s create
something together.
For a collaboration, product launch or event invitation, tell me about your brand and the idea. Let’s see what we could create together.
For collaborations & brand inquiries
lmgonza95@gmail.com